SITEOPS is conceptual land development software for folks like architects, civil engineers, landscape architects and land developers. After you’ve brought in a site, you can combine building footprints with critical elements like parking, islands and driveways. These elements are parametric, meaning that they re-draw themselves on the fly as you change aspects of your conceptual design. SITEOPS even provides budget tools for estimating the cost of a project.
Want to see what a parking layout might look like if your building were on the other side of the site? As you slide it over, the parking lot automatically reconfigures to maintain the proper number of spaces. Too cool. This short video shows SITEOPS it in action:
via Official SketchUp Blog: SITEOPS: Conceptual design for land development.
Smart Market Planning… for organizations this means making intelligent and informed decisions about where the next store location should be. There are many factors affecting that decision but location is often considered the most important: location of a proposed store, location of potential and existing customers and location of competitors.
Retailers, among other industries, can use location-allocation analysis in Business Analyst to help find a new store location. As the name suggests, location-allocation is a twofold solution that simultaneously locates facilities (stores) and allocates demand (customers) to the facilities (stores).
In Business Analyst, you can solve three different problem types with location-allocation:
1) Maximize Attendance – Good for specialty stores such as coffee shops, medical offices, or electronic stores… assumes that the farther people have to travel to reach your location, the less likely they are to use it.
2) Maximize Market Share – Large discount stores benefit… given the presence of competitors, captures as much market share as possible with a given number of locations.
3) Target Market Share – For a given target market share, tries to solve using the fewest potential locations necessary. Large discount stores also benefit by determining the expansion required to reach a certain level of the market share or see what strategy is needed to maintain the current market share given the introduction of new competitors.
via What’s New in 10.1 – Smart Market Planning | ArcGIS Resources.