With $1.8M From Andreessen, Chris Sacca & More, Rental Marketplace Getable Digs Into The $32B Construction Market
Getable has identified a more appealing opportunity. Today, the startup is unveiling a new product (and another new direction) aimed at the largest segment of the rental industry: Tools and equipment. As part of this transition, Getable is becoming a mobile-first business and has created a product that is geared exclusively to general contractors and those to whom they rent their construction equipment.
Considering there are over 10M general contractors in the U.S., the tool and equipment category represents a $32 billion market and one that’s projected to reach $46 billion by 2016. While that’s still a sizable market, it’s a fraction of the $85 billion rental industry, which includes tools, party supplies, sports equipment and more — the one Getable was initially targeting when it launched as Rentcycle back in 2009.
“It’s funny, because construction truly represents the original mobile workforce, so it’s hard to believe that contractors and construction workers lack access to great mobile products that help them manage such key components of their jobs,” Rogers says of Getable’s new direction